Best Time Of Day To Cold Call Real Estate
When it comes to cold calling in real estate, timing can be everything. While many agents may think that the best time to make a cold call is during business hours, there are actually certain times of day that are more effective than others. In this article, we'll discuss the best time of day to cold call real estate and why it matters.
Early Morning
One of the best times to cold call in real estate is early in the morning, between 8:00 am and 9:00 am. At this time, many people are just starting their day and are more likely to be receptive to a phone call. Additionally, they may not have yet become bogged down with their workday, making it easier to engage with them.
Lunch Hour
Another good time to cold call in real estate is during the lunch hour, between 12:00 pm and 1:00 pm. Many people take their lunch break during this time and may be more willing to take a phone call. However, keep in mind that some people may be in a rush to eat or take care of other tasks during their lunch break, so be respectful of their time.
Afternoon
The early afternoon, between 2:00 pm and 4:00 pm, can also be a good time to cold call in real estate. Many people have finished their most pressing tasks for the day and may be more open to taking a phone call. However, be mindful that some people may be winding down for the day or preparing to leave work, so try to gauge their level of interest before continuing the conversation.
Evening
While it may seem counterintuitive, the early evening can also be a good time to cold call in real estate. Specifically, between 5:00 pm and 7:00 pm can be a good time to reach people who have finished work for the day and are settling in at home. However, be mindful of the fact that some people may not want to take a phone call during their personal time, so be respectful and ask if it's a good time to talk.
Weekends
Finally, weekends can also be a good time to cold call in real estate. Many people have more time on their hands and may be more open to discussing real estate matters. However, be mindful of the fact that some people may be busy with family or social activities, so be respectful of their time and ask if it's a good time to talk.
Ultimately, the best time to cold call in real estate will depend on your specific market and target audience. The key is to experiment with different times and see what works best for you. By being strategic with your timing, you can increase your chances of success and grow your business.